“We don’t need to compromise our sense of fashion during pregnancy... it’s a time to actually celebrate and play with our sense of style.” — Vogue Business
Summary:
Vogue Business explores how women like Rihanna, Emily Ratajkowski, and everyday creators are redefining what pregnancy style looks like. Maternity wear is no longer about hiding; it’s about owning.
Our take:
This shift is what fuels Delphra’s entire thesis: women shouldn’t have to choose between comfort and self-expression. The fashion world is catching up and we’re here to accelerate that change through smarter discovery.