“The End of Maternity Wear As We Know It” - When Culture Moves, So Does Commerce (Essence)

“The End of Maternity Wear As We Know It” - When Culture Moves, So Does Commerce (Essence)

"Maternity is getting a makeover courtesy of Badgalriri. Bumps are no longer hidden; they are highlighted, decorated, and celebrated. They are taking up spaces on the red carpet and seats at the award shows." - Essence

Summary:
Essence credits Rihanna with changing the game — trading tent dresses for crop tops and body chains. That cultural moment didn’t just spark headlines; it redefined expectations.

Our take:
Trends start with icons, but societal change often happens when tech enables it at scale. Delphra’s platform exists to make those boundary-breaking looks accessible: turning inspiration into real options.