News

“The End of Maternity Wear As We Know It” - When Culture Moves, So Does Commerce (Essence)
“The End of Maternity Wear As We Know It” - When Culture Moves, So Does Commerce (Essence)
Essence credits Rihanna with changing the game — trading tent dresses for crop tops and body chains. That cultural moment didn’t just spark headlines; it redefined expectations. Read more...
"The Trouble with Maternity Wear” - Why Women Still Feel Frumpy (CapHillStyle)
"The Trouble with Maternity Wear” - Why Women Still Feel Frumpy (CapHillStyle)
CapHillStyle gathers real voices from women who feel invisible in current maternity design. Limited size ranges, vanishing product lines, and generic fits make shopping a frustrating process. Read more...
"A Sisterhood of the Travelling Pants"- The Rise of Ethical Maternity Sharing (The Guardian)
"A Sisterhood of the Travelling Pants"- The Rise of Ethical Maternity Sharing (The Guardian)
The Guardian explores how many women are turning to sharing platforms, rentals, or hand-me-down communities for more sustainable solutions. Read more...
“How to Master Pregnancy Style Without Any Sad Maternity Clothes” (Marie Claire)
“How to Master Pregnancy Style Without Any Sad Maternity Clothes” (Marie Claire)
Marie Claire celebrates confidence and creativity over labels. The message is clear: your body may change, but your taste doesn’t have to. Read more...
“It’s Giving Mother”: When Fashion Finally Listens to Women (Vogue Business)
“It’s Giving Mother”: When Fashion Finally Listens to Women (Vogue Business)
Vogue Business explores how women like Rihanna, Emily Ratajkowski, and everyday creators are redefining what pregnancy style looks like. Maternity wear is no longer about hiding; it’s about owning. Read more...